In an effort to woo more travellers from America,Kerala Tourism showcased its signature assets before leading stakeholders of the travel and tourism industry and held trade meets in major cities of the USA.
New Jersey, Chicago, Houston and Los Angeles were the four American cities where Kerala Tourism held trade meets during February, a Kerala Tourism press release said.
"USA is the second largest market for Kerala Tourismafter Europe. The four trade meets conducted there were part of a concerted campaign to tap the full potential of the American travel market.
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